They will usually say something like, “I am super passionate about this idea/concept/business/company.” But like the dreamer, they are short of data and real information. You can't take your eyes off of them - which is great. The Puppy - This pitch is super enthusiastic and the energy they create is palpable. No practice for me, I wing it all the time and have for years.” Problem is they miss critical things that need to be said and the pitch often ends up disjointed, especially when their pitch peers are doing much better and the Charmer realizes that their charm is not enough. The Charmer - The Charmer thinks, “I am great in front of people, I have the gift of gab, I can convince anyone of anything. Listeners are left wanting some answers and some idea of where this company is going, but the rookie wants to be unique and change the game. The Rookie - This pitch personality decides to change the basic pitch format that has been used for years (Hook-Problem-Solution-Traction-Market-Team-Ask, not in that particular order per se). There is no reason for any investor to follow up. Finding any semblance of traction is fruitless. Slides have big numbers and phrases that support megatrends. The Dreamer - The idea is so big and so perfect that no data is needed to support the thesis. Don’t screw it up!Įach of these “personalities” highlight an approach that creates a negative impression. Your pitch presentation is often the first impression that an investor, partner, future employee gets of you and the business. Every one of us sometimes slips into one of these pitch personalities. Well, maybe jaded may be too strong, what I really want to do is poke a little fun with the intent of using humor to make a very important point. I have listened to so many pitches over my years that I may have become a bit jaded. By Chris Heivly, Techstars Senior Vice President for Ecosystem Developmentįorgive me.
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